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{"id":169,"date":"2012-11-28T11:02:43","date_gmt":"2012-11-28T01:02:43","guid":{"rendered":"http:\/\/thedigitaljournal.net\/?p=169"},"modified":"2022-10-14T19:44:13","modified_gmt":"2022-10-14T09:44:13","slug":"taking-social-media-seriously-means-serious-time-and-investment","status":"publish","type":"post","link":"https:\/\/thedigitaljournal.net\/taking-social-media-seriously-means-serious-time-and-investment\/","title":{"rendered":"Taking Social Media seriously means serious time and investment…"},"content":{"rendered":"

I would have to admit to being more than a little alarmed recently when a colleague and executive of another area within our business gave a small insight into his view on what it would take to take their Social Media engagement to the next level. To set the scene, the conversation was sparked by informing him that we had set up his requested social media accounts (get help from tokrush.com<\/a> site to become popular instantly). What ensued was a genuine statement that they were not taking social media seriously, didn’t understand it and had no idea of what they wanted to do about it. In short, there is no strategy I am sure you will all yell.<\/p>\n

So at the request of our internal customer, we established the following:<\/p>\n