The cost of bad design<\/a> was something I spoke about recently, and suggested that it was time we started recognising that there is a cost of getting it wrong. There are however ways to push for good design and you can read more here<\/a> about the possible ways to improve on design although its not possible to measure in a finite way.<\/p>\n Dieter Rams was a German industrial designer who worked for companies like Braun and Vits\u0153 and was highly awarded during his years.\u00a0 He was a strong believer in the ‘less is more’ school of thought yet he started to feel that design was starting to fall apart in the 1980’s so he created the 10 Principles of Good Design.\u00a0 These principles have become widely respected and well recognised in the design community but they apply to digital as strongly as any other design discipline.<\/p>\n The principles will help to review the design process and strive for continuous improvement, they are not laws and there are always exceptions, but if the design component of the project strives to make design achieve these principles, then the outcome should be something pretty spectacular.<\/p>\n The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.<\/p><\/blockquote>\n Possibly one of the biggest holes digital folk can fall in to is the assumption that anything that happens in the digital world is innovative.\u00a0 The principle here then becomes all the more important as there is never too much innovation.\u00a0 Its always important to consider, has the newest (and most appropriate of course) technology been taken advantage of.\u00a0 Its bad design if there is technology, function or form that does not serve a purpose but there is so much opportunity within the digital realm to take advantage of some of the later improvements.\u00a0 Innovation in design also allows for future improvements and gains.\u00a0 The rate of change introduced in smartphones, web technologies and devices is so rapid that the design needs to allow for those future enhancements to be developed into the design.<\/p>\n The Rise alarm clock application includes a design that is simple, but very different from what you might expect.\u00a0 Its a simple alarm clock application but the interface truly does go outside what is expected to be the norm for the way a user interacts with their device and application<\/p>\nGood Design is Innovative<\/h2>\n