Most people who have studied anything to do with the internet since Tim Berners-lee invented it have already heard about Mary Meeker who is something of an internet legend as far as strategy and analysis of the internet trends go.\u00a0 Her annual Internet Trends report goes back as an annual event in itself for many years and for good reason too.\u00a0 The reports contain views based on some solid factual and empirical analysis and have generally proven to be correct all the time.\u00a0 Mary’s 2016 Internet Trends report<\/a> has been released with some rather fascinating insights for businesses who should take note if they want to ‘get the jump’ in the coming year or years in the digital space.<\/p>\n Her full report is included below, however, some of the key points have been extracted here for discussion.<\/p>\n Global internet adoption rate has flattened for the second year in a row at 9%<\/strong>.\u00a0 This is still a sizeable rate on a truly massive number, but the stellar growth is starting to slow down largely because unless babies are going to start being born with an iPhone (and Apple is likely working on that), then just about everyone who possibly can have some connectivity to the internet already has.\u00a0 Which highlights some of the third world issue, but that is part of a different study.\u00a0 In Australia, Internet connectivity hovers around 93% of the population have it, the rest are babies.<\/p>\n With the speed of the internet increasing all the time, 4G becoming ubiquitous<\/span> then video is exploding led by Snapchat, Facebook live streaming and YouTube<\/strong>, all of which have made it easy to share video now.\u00a0 Although not mentioned, devices with HD capabilities are more prevalent and this is enabling anyone with a smartphone\u00a0 the capability to create videos and share them on smartphones.\u00a0 Live video streaming of users content is delivering phenomenal growth as videos such as Candace Payne’s Chewbacca Mask on Facebook live reaches 153 million views in a matter of days.<\/p>\n Streaming is becoming largely the norm as online video sites such as Netflix begin to dominate people’s viewing choices in what sounds like the death knoll for traditional free to air channels and the advertising revenues that they represent.<\/p>\n