I wrote an article recently over the practice of advertising agencies that like to track users and adword remarketing to them. I found it creepy at best, and if you have a read, my take on it is certainly that there is likely to be more users not wanting people to do this versus those that are happy for you to do it. The momentum in this space is certainly picking up and a great article was written by Natasha Singer about the ‘Wrangling over Do Not Track‘ arguments that are ensuing.
The real momentum is now increasing as Apple, Mozilla and Microsoft have teamed up with privacy groups to really make a go of getting rid of this type of activity. Notably absent is Google from the list, which is understandable given the amount of revenue they stand to gain from the activity.
The world wide web (W3C) consortium has thrown its weight behind the initiative also, effectively overseing the group. They have published their minutes, which is a good read to help understand some of the insights in to the development of such things.